On-Demand laundry: a profitable opportunity for traditional laundries On-demand laundry is a growing service that offers customers the convenience of having their laundry cleaned and ironed directly at home. For traditional laundries, on-demand laundry can be an opportunity to expand their business and reach a new audience. In this post, find out how to turn your traditional laundry into a profitable on-demand laundry.

1. Overview of the On-Demand Laundry Market in Italy and Worldwide

A. The On-Demand Laundry Business

The global On-Demand Laundry Services market is going through an extraordinary growth trajectory, influenced by changing consumer preferences and societal changes. In 2021, its value reached a remarkable USD 16.34 billion, a figure that rapidly grew to USD 22.14 billion in 2023. Forecasts indicate a further increase, with the market aiming to reach a considerable value of $28.63 billion by 2030, representing an impressive annual growth rate of 36%.

In Europe, the on-demand laundry market is projected to reach USD 10.5 billion by 2030, with a robust growth rate of 28%. Italy in particular is experiencing significant growth, with a market size of $1.5 billion in 2021 and a growth rate of 25% from 2022 to 2030. These figures clearly highlight the explosive growth of the on-demand laundry market, with Italy playing a major role in this rapidly developing scenario.

B. How On-demand Laundry Works: Services and Advantages

On-demand laundries represent a modern evolution in cleaning services, offering everything a traditional laundry can provide, but with the added value of the convenience of home delivery. Their range of services varies according to size and equipment, covering a wide range of cleaning and care needs, from clothes and household linen to upholstery for furniture, vehicles and professional laundry.

1. Range of Services Offered

On-demand laundries offer a wide range of services to meet the cleaning and care needs of clothes and household items. Some of the main services offered include:

• Cleaning: This includes traditional washing with fabric-specific detergents to ensure that garments are clean and fresh.
• Dry Cleaning: A professional washing service for delicate garments or fabrics requiring special treatment, guaranteeing high quality results.
• Ironing: From classic ironing to professional folding, home laundries ensure that clothes are perfectly prepared for use.
• Special Treatments: Some laundries offer specific treatments, such as stain removal, to ensure that the garments are returned in the best possible condition.
• Additional Services: Additional services often offered include tailoring, to adapt the clothes to the customer's needs, and sanitisation, a treatment that goes beyond traditional cleaning.

2. User Experience

• Ordering and Delivery Process:
  • Booking: Customers can book services through different channels, such as telephone, website or dedicated mobile app.
  • Choice of Services During the ordering process, customers can select the desired services, specify any special requests and schedule delivery.
  • Pick-up and Delivery Some laundries offer the service of collecting dirty laundry at home and returning clean clothes to the same place, making the process extremely convenient.
• Using Dedicated Apps such as MyWosh:
  • Booking: Dedicated mobile apps allow customers to make reservations quickly and conveniently, having access to all available options.
  • Order Monitoring: Through the app, customers can monitor the status of their orders in real time, receive notifications about updates, and learn about expected delivery times.
  • Payment and Feedback: Apps also facilitate secure online payments and the possibility of leaving feedback on the quality of the service received.

Thus, on-demand laundries not only offer a wide range of high-quality services, but also make the whole process extremely accessible and convenient for customers, embracing the digital era with dedicated apps to enhance the overall experience.

C. Evolution of Laundries: From Traditional to 'Smart"

1. Transition from Traditional Laundries to Modern Solutions:

In recent years, laundries have gone through a significant transition, abandoning their traditional approach to adopt modern and innovative solutions. The need to adapt to changing consumer demands and emerging technologies has pushed laundries to review and enhance their offerings. This transition does not only concern the operational side but represents a broader transformation, embracing new service models, advanced technologies and customer engagement strategies.

2. Booking Laundry Online as Part of the 'Smart' Experience:

A key element of this evolution is the possibility for customers to order laundry online, integrating this action into the overall 'smart' experience. Modern laundries offer digital platforms, such as mobile apps and intuitive websites, which allow customers to easily place orders online. This not only simplifies the booking process but also improves the overall convenience for consumers. Ordering laundry online becomes an integral part of the 'smart' approach, where technology combines with traditional services to offer a more efficient and modern-oriented solution. This transformation not only improves accessibility and customer experience but also positions laundries as an integral part of the digital revolution in the service sector.

2. Why On-Demand Laundry is a Profitable Business

A. Evolution of Consumer Needs

1. Changes in Consumers' Laundry Habits:

Over the years, there has been a marked change in consumer laundry habits. The growing trend towards a hectic lifestyle has led people to seek more convenient and faster solutions for their daily needs. On-demand laundries, in response to this evolution, offer a convenient alternative to traditional practices, allowing customers to delegate laundry responsibilities and save valuable time.

2. Convenience and Speed as Key Success Factors:

Convenience has become a crucial element in consumer decisions, and on-demand laundries fulfil this need in an excellent way. By offering pick-up and delivery services directly to the customer's home, these laundries eliminate the need to physically travel to a collection point. Speed in service delivery is another distinguishing factor, allowing customers to receive their clean and ironed laundry quickly, thus creating a highly satisfying experience.

B. Diversified Target Audience

1. Companies, Families, Students, Tourists: Who are the Main Customers:

On-demand laundries attract a diverse audience, adapting their services to meet the needs of businesses, families, students and tourists. Businesses can benefit from the convenience of regular services, families appreciate the effortless handling of laundry, students find a virtually seamless solution to their dynamic lifestyles, while tourists can enjoy temporary and flexible services.

2. Flexibility of the Service for Different Categories of Users:

Flexibility is a key element in the success of on-demand laundries. Adapting to the different needs of customers from heterogeneous sectors, these laundries offer customised services, such as urgent pick-ups, flexible subscription plans and timely delivery options. This adaptability allows home laundries to establish themselves as an indispensable service for a wide range of users.

3. How to Turn Your Traditional Laundry into an On-Demand Laundry with MyWosh

A. Introduction to MyWosh as an Innovative Solution

1. Cloud-based Laundry Management Software:

MyWosh MyWosh offers state-of-the-art cloud-based management software specifically designed to meet the needs of traditional laundries looking to evolve. This software enables efficient and centralised management of all activities, from order receipt to delivery planning, providing complete control through a single digital platform.

2. Mobile App for Laundry Customers:

The MyWosh mobile app offers your customers seamless access to your laundry services. Through an intuitive user interface, customers can easily place orders, monitor order status, schedule pick-ups and deliveries, ensuring direct and immediate communication. The app creates a modern and convenient user experience, positioning your laundry in step with the digital expectations of today's consumers.

B. Advantages of Innovation with MyWosh

1. Improving Operational Efficiency:

Transformation with MyWosh leads to a significant improvement in the operational efficiency of your laundry. The management software simplifies and optimises internal processes, reducing the time spent on order management, garment and delivery tracking, and customer communication. The automation of these activities reduces human errors, improves accuracy and increases overall productivity.

2. Access to a Large Customer Base via the MyWosh Platform:

MyWosh goes beyond being simply software, it is a powerful platform that opens the doors of your laundry to a wide customer base. Your presence on MyWosh not only digitises your business but also greatly increases your visibility, allowing you to easily reach new customers interested in on-demand and home services.

Imagine a tourist who, with a simple download of the MyWosh app, finds himself in a new city and needs laundry services. Thanks to the MyWosh platform, your laundry becomes immediately visible. Tourists, without having to do time-consuming research, can easily locate your nearby laundry, view the services offered and become your customer in just a few clicks. They can place orders, monitor the status of their orders, and conveniently pay through the MyWosh app, all in a matter of moments. This is just one example of how the MyWosh platform connects your laundry to new business opportunities, making customer acquisition faster and more direct than ever before.

Use this powerful connection to expand your customer base, increase revenue and consolidate your position in the local laundry market. Digitising your business with MyWosh is the key to accessing a world of opportunities and simplifying the customer journey to your laundry.

Start Your Own On-Demand Laundry with MyWosh, Try it for Free Now!

In summary, the on-demand laundry industry offers a rich landscape of opportunities, and MyWosh stands at the centre of this revolution, offering advanced solutions and significant benefits.

1. Summary of the On-Demand Laundry Market We examined the rapid development of the home laundry market globally, highlighting its ever-increasing value and future projections. The adoption of advanced solutions has become essential to remain competitive in this growing industry.

2. Opportunities and advantages offered by MyWosh: MyWosh is not just a management software, but a complete platform that connects you to a large customer base. Increase the visibility of your laundry, attracting new customers eager for on-demand and home services. With MyWosh, improve operational efficiency, expand your customer base and consolidate your position in the market.

Future Perspectives and Tips for Growth: Looking to the future, it is essential to stay abreast of emerging trends and adopt innovative solutions. MyWosh is designed to evolve with the industry, ensuring that your laundry remains at the forefront.

For laundry owners eager to embrace change and experience the benefits of MyWosh, we offer a free trial. Now is the time to make your laundry more efficient, competitive and future-oriented. Try MyWosh today and transform your laundry into an innovative service hub.🚀 Prova MyWosh Gratuitamente e Rivoluziona la Tua Lavanderia! 🚀